Final Project: Target Market Strategy

“A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return. In this section, the planner explains how each strategy responds to the threats, opportunities, and critical issues spelled out earlier in the plan.” With every product that comes out, there’s a marketing strategy that goes with it. Notice that there are a lot of products that come out every year and only a few get picked up. Well that’s because of how the companies chose to market them. Meaning, every demographic isn’t going to respond to certain products the same way. What that tells us here at Fresh Fits Chocolates is that we need to maintain our set target of woman that buy gifts for guys. That would be wives, mothers, and girlfriends. So what we would do promotion wise is to make sure that we are in all of the tabloids that this target reads. Get on shoe sites, have our flyers in beauty salons, and even at the front of grocery stores. We could also take that a step further and target men as well, like fathers and husbands mostly. We’d go at them by getting our flyers in barbershops, shoe stores, hardware stores, drug stores, and any other place that men frequent. One of the goals of this company is to become a household name. We can’t make that happen if we aren’t effectively getting the word out in the marketplace about Fresh Fits Chocolates and what they are meant for. And of course we wouldn’t just stop at being a household name here in the states, oh no this marketing would also be international. We would be able to use the exact same promotion and marketing material for this because “an international marketing strategy for uses basically the same marketing strategy and mix in all the company’s international markets.”