Final Project: Objectives

Fresh Fits Chocolates has a few objectives that we feel we need to accomplish in order for this company to be successful. We have advertising, marketing, and the overall company objectives. An advertising objective is “a specific communication task to be accomplished with a specific target audience during a specific period of time. Advertising objectives can be classified by primary purpose—whether the aim is to inform, persuade, or remind.” Our advertising objective will be accomplished by doing just that. We have to insure that we are constantly pushing the envelop on advertising and marketing, because they fall hand and hand. We have to challenge what’s already out there with other chocolate companies. Yes we are in competition but realistically when we push as hard as we should on the advertising and marketing aspect there should be no competition. Our overall company objectives are to become a household name as well as in the first year make back what we put out. In year two we plan to gain a tremendous profit from the gaining popularity of our product. “This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.”