Final Project: Situation or SWOT Analysis

My SWOT analysis is “an overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T).” When I think about all of the other companies out there that do chocolate in any way it makes me think harder about this very thing. See I could tell myself over and over again that my company is going to be the best and that there will be no competition. But I know I’d be selling myself a dream that won’t be true. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.” So with that being said what will the strengths (S) of Fresh Fits Chocolates be? Well the strengths would have to start out with our advertising and marketing. In order to assure ourselves that we have constant customers we have to knock the advertising and marketing out of the park. We can’t have any loose ends or uncertainties within ourselves. We have to know for fact that we did everything we possibly could to make sure that we knocked our advertising and marketing out of the park. Another strength will be our QUALITY product. Basically if we put out an inferior product that garners the “thank you’s” and the jaw dropping responses that our customers want to get when this gift is given then we need to make sure that we are making Fresh Fits with superior dark chocolate. We need to make sure that we are always checking our product over and over again while its being made up and before it gets shipped out. What will our weaknesses (W) be? To be I’m pretty sure that our weakness might be the fact that other companies could possibly undercut us in the pricing of the product. There my be a time in which we are getting so many orders that we can’t fulfill them in a timely fashion. We may get hit by the recession and might not get as many customers as we envision ourselves getting. What will our opportunities (O) be? Like every company out there, yes we would like to make a huge profit. But at Fresh Fits our opportunities would come in different ways than most expect. We will always keep our eyes on what’s going on in the marketplace as well as in the communities to see where we can make changes to improve our product. Also we will be working in different neighborhoods to help us get new ideas and better opportunities as it goes with the growth of the company. And finally what will our Threats (T) be? That’s a fairly simple one. Our threats will be other companies. Once Fresh Fits takes off like its suppose too other companies are going to see that and want to copy what it is we do. Meaning they’ll start trying to get into the niche as us. So we will have to make sure that we continue to put out an inferior product and excel in customer service to ensure we don’t lose any of our customers.