Monday, February 27, 2012

Final Project: Business Mission Statement


Fresh Fit Chocolates

The mission of Fresh Fit Chocolates is to bring a new form of chocolate goodness to the world. Not only will it be something that’s a great gift but, one won’t have to worry if they over indulge when eating them, because we make our chocolates with the healthy consumer in mind. Because “mission statements should be market oriented and defined in terms of satisfying basic customer needs.” At Fresh Fit Chocolates we plan to make our chocolates with dark chocolate. Dark chocolate is healthy for you in a sense that it helps manage you blood sugar, is rich in antioxidants, and it’s good for your heart. Now we all know that dark chocolate is a mood changer, so you’ll also get that good feeling while eating Fresh Fit Chocolates.

(Kotler)

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