Final Project: Promotion

Promotions are an essential part of any businesses success. Most offer promotions during the holidays and most offer them during other special times of the month or year. Some do promotions in collaboration with other companies and some don’t do much promoting at all. But along with Distribution, here at Fresh Fits Chocolates the way we promote the product will be another key things that will either make or break how successful we can be. “Consumer promotions must usually be advertised and can add excitement and pulling power to ads. Trade and sales force promotions support the firm’s personal selling process.” “Sales promotion plays an important role in the total promotion mix. To use it well, the marketer must define the sales promotion objectives, select the best tools, design the sales promotion program, implement the program, and evaluate the results. Moreover, sales promotion must be coordinated carefully with other promotion mix elements within the overall integrated marketing communications program.” Now at Fresh Fits Chocolates is obvious that we’ll do a lot of promotions around the holidays. But we also will do a ton of promotions around the times of March Madness, The Super Bowl, The World Series, The NBA Playoffs, The NHL Finals, and any other big sporting event. We’ll do this because it will drive sales in those areas for whatever teams are doing well at those times. I’m sure the fans of the teams will love to have either a great gift of chocolate sculptured in their favorite teams hat. Besides, is there really a better way for a woman to tell her man that she loves him? Think about that for a second then answer with authority….NO THERE ISN’T! “The length of the promotion is also important. If the sales promotion period is too short, many prospects (who may not be buying during that time) will miss it. If the promotion runs too long, the deal will lose some of its “act now” force.”

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