Final Project: Price

The price of whatever goods or services you sale to the public will always be up for debate unless it’s a price that they agree with. I’ve asked around and even did a little research myself about what the price would be for Fresh Fits Chocolate. “For most purchases, consumers don’t have all the skill or information they need to figure out whether they are paying a good price. They don’t have the time, ability, or inclination to research different brands or stores, compare prices”. So with that being said, I’ve decided to charge a price that is fair yet still competitive in the market place. For Fresh Fits Chocolates the price will be $25 for just the hat, $27 for just the shoe, $65 for both, and $75 for both in a customized box. “Other companies deemphasize price and use other marketing mix tools to create nonprice positions. Often, the best strategy is not to charge the lowest price but rather to differentiate the marketing offer to make it worth a higher price.” Though I’m not basing what I charge for my product by what any other company charges for their product I do still feel that we need to be in a position as to where if it was Fresh Fits or another company for the great gift that we’d come out on top. “Setting the price steps between various products in a product line based on cost differences between the products, customer evaluations of different features, and competitors’ prices.” Here are Fresh Fits we want our customers to not only love the product that they get, but also know that with every gift they give or even if they keep it for them selves that they’re getting a atop notch product that’s definitely worth the price that they paid.