Final Project: Distribution

Distribution, distribution, distribution, this will be one of the biggest parts of our product push that will either make or break how Fresh Fits Chocolates succeeds or fails. There are a few different ways that we can distribute Fresh Fits. We could partner up with a known brand that’s out there now to try and get their customers as well. We could make our product exclusive to certain places or we could be the type of company that has our product everywhere. Thinking about this makes it impossible to not see millions of dollars in profit. Yes I want Fresh Fits Chocolates to be a household name, so in that we will definitely do some intensive distribution, which is defined as “stocking the product in as many outlets as possible.” In order to garner the customers internationally we will do some exclusive distribution. “Exclusive distribution is often found in the distribution of luxury brands and brands. Exclusive distribution also enhances the brand’s image and allows for higher markups.” By doing exclusive distribution internationally we will be able to gage whether we can and should raise our price or go in a totally different route with the product as a whole. This will in tune help us as a company to get a strong hold of what’s going out monetarily and what’s coming in as our profits build up.