Final Project: Product

Fresh Fits Chocolate, what is it? That’s a question that’s on the minds of millions. It’s more than just a piece of chocolate. It’s more than just a cool name. Fresh Fits Chocolate is the brainchild of none other than Carlos D. Summers. Established in 2012, Fresh Fits is a company that will take any hat and shoe combination and sculpt it in chocolate so that you can present your loved ones with that “out of the box” gift. Fresh Fits was conceived on the idea of men being tired of getting the same gifts for Christmas, Father’s day, Anniversaries, and Birthdays. Sports are a very vital part to the average man’s life. We use only the best dark chocolate at Fresh Fits Chocolates to promote that you can indulge in chocolate and still be healthy about it. Its our hope that Fresh Fits Chocolate will bring about a change in the marketplace for giving the healthy consumers that option, as well as, being that “out of the box gift” that keeps on giving. We would like to become somewhat of a convenience product. “Convenience products are consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort. Examples include laundry detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers place them in many locations to make them readily available when customers need them.” We don’t want to become a shopping product because a “shopping products are less frequently purchased consumer products and services that customers compare carefully on suitability, quality, price, and style. When buying shopping products and services, consumers spend much time and effort in gathering information and making comparisons. Examples include furniture, clothing, used cars, major appliances, and hotel and airline services. Shopping products marketers usually distribute their products through fewer outlets but provide deeper sales support to help customers in their comparison efforts.”