EOC WEEK 9: Three Great MIssion Statements

There are three Business Mission Statements that stood out to me that seemed to be the best. The first one is Todd Cecil’s mission statement. I choose his because his mission statement incorporates the quote, as it should have. It also goes right along with the quote basically outlining exactly what it is that his company plans on doing. Todd’s mission statement “is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product.” The Quote that he uses to emphasize this is Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share,(Armstrong & Kotler, Marketing pg, 43) The second mission statement that I choose was from Oscar Corral. His was actually one that utilized the business statement of another company to emphasize what it is that he’s trying to do with his company. This is the quote that was used to help emphasize, “We create the Ritz-Carlton experience—one that enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Marketing: An Introduction, Armstrong/Kotler, pg40). When reading his mission statement he hit on a point that a lot of people think about when it comes to chocolates, and that is, “Our market-oriented focus is to ensuring that a craving would not interfere with your day, whatever the occasion may be.” The third mission statement that I chose was from Fernando Trueba. In his mission statement he encapsulates the three quotes that he chose very well into his statement. His statement says, “Our sole business mission statement is to provide a beneficial service to the consumer. Reward the consumer with both emotional and physical health.” Now the quote that I feel he chose to directly balance that is “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” To me these were the best three that I read. I’m sure that everyone’s mission statement gives meaning and emphasizes exactly what their company is all about and what they plan on doing or bringing to the market. But these three did the job for me!