Technology is more so the way of the world right now. There are so many things that we as a society use to pass the time. But the mainstays in technology today that have not only kids but adults going crazy are the game systems that have come out. We have Playstation, Wii, and Xbox360. All of which have their own special things about them that draw consumers to them. While price isn’t something that each can say is a strong hold, they have adjusted them to kind of meet the consumers needs. Analysts expect Sony to cut the price on its PS3 by about $100 this year, leading to price cuts by Microsoft on some of its Xbox 360 models. The PS3 starts at about $400, compared with the equivalent Xbox 360, which costs about $300. Though Nintendo has said it won't cut prices on its $250 Wii this year, it is expected to do so indirectly by bundling games with the console. When you think of video games you think of companies that make millions of dollars with certain games. One game that I know for certain has avid followers is “Madden”. Another game that has avid followers is “Grand Theft Auto”. While the videogame industry had hopes of posting double-digit revenue growth this year, analysts nowpredict flat to 5% growth from $11 billion in 2008. Jesse Divnich, an analyst for Carlsbad, Calif., research firm Electronic Entertainment Design and Research, said he will "be happy if the industry grows." Of all of the games I would put Playstation, Xbox360, and Wii in the cash cow category. I’d do that because of how many “gamers” there are nationwide. Many videogame executives say they remain positive about the industry, pointing to coming releases of big titles. Nintendo is launching "Wii Sports Resort."
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