Works Cited

All quotes were cites from "Marketing An Introduction: 10th Edition: Armstrong/Kotler

EOC Week10: What are the benefits vs the features?

What are the benefits verses the features of Fresh Fits Chocolate? Now that’s a great question, and one that I’m more than willing to tackle. Well here at Fresh Fits Chocolates we like to say that our chocolate is one that brings a man closer to his woman. We say that because it takes a very observant woman to know what her guy likes. So let me first give you the benefits of our chocolate. Well for starters its delicious. Yes, it’s made of pure dark chocolate which is known to be some of the best chocolate out there. Secondly, our chocolate not only taste great but it’s also good for you in many ways. It is filled with antioxidants, it has flavonoids, which help the body fight off any radical damage that can occur from toxins within the environment. Most say that dark chocolate is healthier than Green Tea, well here at Fresh Fits Chocolates we say “Try it and tell us how good you feel after”. “Developing a product or service involves defining the benefits that it will offer. These benefits are communicated and delivered by product attributes such as quality, features, and style and design.” Now with this being said, the features of Fresh Fits Chocolates will be the unique design of the product. Just like the Air Jordan’s Fresh Fits will feature a collectors box that you can either personalize or leave to us to add our signature style for you. This along with the healthy attributes of Fresh Fits will make us more of a staple in the chocolate market, as well as, a household name when it comes to great out of the box gifts for your guy. In conclusion our benefits and features “clarify the benefits that product features will deliver to satisfy the needs of customers in each targeted segment.”

EOC WEEK 9: Three Great MIssion Statements

There are three Business Mission Statements that stood out to me that seemed to be the best. The first one is Todd Cecil’s mission statement. I choose his because his mission statement incorporates the quote, as it should have. It also goes right along with the quote basically outlining exactly what it is that his company plans on doing. Todd’s mission statement “is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product.” The Quote that he uses to emphasize this is Marketing strategies and programs must be developed to support these marketing objectives, to increase its market share,(Armstrong & Kotler, Marketing pg, 43) The second mission statement that I choose was from Oscar Corral. His was actually one that utilized the business statement of another company to emphasize what it is that he’s trying to do with his company. This is the quote that was used to help emphasize, “We create the Ritz-Carlton experience—one that enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.” (Marketing: An Introduction, Armstrong/Kotler, pg40). When reading his mission statement he hit on a point that a lot of people think about when it comes to chocolates, and that is, “Our market-oriented focus is to ensuring that a craving would not interfere with your day, whatever the occasion may be.” The third mission statement that I chose was from Fernando Trueba. In his mission statement he encapsulates the three quotes that he chose very well into his statement. His statement says, “Our sole business mission statement is to provide a beneficial service to the consumer. Reward the consumer with both emotional and physical health.” Now the quote that I feel he chose to directly balance that is “We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.” To me these were the best three that I read. I’m sure that everyone’s mission statement gives meaning and emphasizes exactly what their company is all about and what they plan on doing or bringing to the market. But these three did the job for me!